Pet Modelling and Animal Agencies
Dogs, cats and other animals appear in adverts, photoshoots, television and film. Some owners register their pets with animal agencies. This page explains what is involved and how to keep your animal safe and happy.
Our information is free. The agencies mentioned are independent businesses that may charge fees or commission. Sixpence Support UK does not receive anything for listing them.
Your animal’s welfare comes first
On every shoot
- Your animal should have regular breaks, rest, shade and fresh water.
- The set should be safe — check for hazards, heat, loud noise and other animals.
- Never force a trick or keep going if your animal seems stressed, frightened or in pain.
- You can stop at any time. Your animal’s wellbeing matters more than any job.
- Animals that are unwell, anxious, very young, elderly or recovering should not work.
Is your animal suited to it?
Every animal is different. Agencies usually look for animals that are:
- Calm and confident around strangers, lights, cameras and new places.
- Trained in basic commands, often from a distance.
- Happy to travel and be handled. For cats, used to a harness or lead.
You will normally go with your animal as its handler. Think about the time, travel and costs, often at short notice. Being registered does not mean your animal will be booked or that you will earn money.
Examples of independent animal agencies
These are examples only, not endorsements or a ranking. Openings, requirements and fees change, so read each agency’s own current pages. Checked 29 October 2026.
PetLondon Models
Animals: dogs, cats, horses, birds, reptiles and other animals, for photoshoots, filming, adverts, theatre and events.
Its website asks owners to email pictures with their location and phone number, and lists current animal requests.
Urban Paws Agency
Animals: mainly dogs and cats, for photo and film work.
It asks for recent photos (headshot, sitting and side view) and an outdoor training video showing your pet responding to commands from 5–10 feet away.
Costs it states: no cost to join or be featured on its website, but a one-off £40 + VAT administration payment is taken from your first job payment. It also takes commission, and offers an optional videographer for £50.
At the time of checking, its application page said it would not review applications until after Christmas. Its form says that if you have not heard within two weeks, you have been unsuccessful.
How to apply
- Use the agency’s official website or email address only.
- Send recent, clear photos and any video the agency asks for.
- Be honest about your animal’s age, health, temperament and training, including anything that worries it.
- Say where you live and how far you can travel.
- Do not expect a quick reply. Many agencies only respond if they are interested.
Costs, contracts and insurance
Ask for the terms in writing before agreeing to anything:
- Commission and any joining, admin or profile fees — including fees taken from earnings.
- How and when you will be paid.
- Who pays for travel and expenses.
- Usage rights — where and for how long images of your animal can be used.
- Whether your animal needs its own insurance. Some clients require it.
Animal arrangements are not the same as human modelling
The GOV.UK fee rules for modelling agencies are written about people looking for work. Do not assume they cover animal agencies. Read each agency’s own terms carefully.
Sources
Information checked 29 October 2026. This is general information, not legal or veterinary advice.